Cassidy Media Partnership
Specialising in the advertising, media and general marketing sectors, Fran has many years of experience in analysing the issues and developing strategies for organisations needing to understand their current position, their potential and a way forward to future revenue streams within this increasingly complex sector. Experienced in both qualitative and quantitative, online and off line measurement, Fran has assisted many organisations in the research strategy that is most appropriate for budget, time constraints and issue resolution. Work has been conducted not only within the UK and international agency hubs in London but from Singapore to Sao Paulo.
The Cassidy Media Partnership delivers rigorous analysis of the market environment, competitive landscape and internal capabilities, to determine the right strategic priorities for profitable growth.
There has never been a time where it has been more critical to develop the most appropriate partnerships and collaborations – whether that is with marketing services agencies or technology partners, media owners or academic / institutional bodies. Many organisations can no longer achieve what they need to with their own resources and skill base.Furthermore, the fragmentation of expertise is increasing in many areas. Intelligent solution companies are being created every day. We can recommend partners in many marketing fields. We are not paid by any partner or service company so our advice is always objective and completely without bias. In addition, our network can provide specialty advice in areas not known in detail by ourselves, by individuals or companies who share our standards. Ensuring that your partners are the best in class, and delivering the most appropriate and optimum service quality for your business has been a Cassidy Media Partnership speciality since its inception in 2004. Through relationship auditing we can assess how your partners are developing or performing – usually though not exclusively via face to face interviews. Due to an extensive international network, The Cassidy Media Partnership has valuable contacts among many organisations and individuals, whose knowledge and own network base can solve many business issues, whether you are looking to solve a new problem or are needing expertise in how to expand an existing product or service.
If you are looking for a marketing strategy in the media and marketing services sector, The Cassidy Media Partnership can provide effective project based marketing strategy and planning due to our extensive and up to date knowledge of this marketplace.From communications solutions for UK research bodies, to market entry strategies for major international online platforms, we can offer sound advice based on excellent understanding not only on many years working in the sector, but also working with market leading and visionary brands.
Much is written about the increasingly fragile nature of organisations’ reputations. We have developed a number of analyses which can help organisations understand the business critical issues to enable them to focus their resources for greater effectiveness.